A new TV campaign for Kleenex features Sven-Goran Eriksson playing "keepy uppy" with a balled-up tissue and Tom Hardy, the actor known for hardman screen roles including Charles Bronson, weeping.
The TV ad, in which celebrities let out their "real" emotions for the tissue brand, also features former Spice Girl Emman Bunton and Bob Geldof.
Kleenex's campaign, developed by ad agency JWT, breaks tonight on channels including ITV2, Sky 1 and E4. It shows the four celebrities forgetting their public persona and deciding to "let it out" and release their emotions using Kleenex.
Eriksson, the former England and Manchester City coach known for showing almost no emotion in public, is seen scoring an elaborate "tissue goal" in a waste-paper basket and embarking on a joyous victory dance.
Hardy, who recently played a psychotic East End gangster in Sky 1's The Take and the jailed hardman Charles Bronson in a film adaptation, is shown blubbing while on the couch watching TV.
The ad also features Bunton "revealing her inner rock chick" and Geldof "bursting into giggles and guffaws during a high-powered meeting"
Tom Hardy, yum yum
beckysod 2 years ago
@beckysod lol dont u mean sven
matthewd79 1 year ago
wot ever mr greenwood ... any way sven sed it
matthewd79 2 years ago