Filmed & edited by ResearchTalk Films at 'Cloud of Knowing 5' in London on Feb 1 2011.
Author and Herdmeister Mark Earls of 'Herd' fame talks about his upcoming follow-up book "I'll have what she's having" (out Sep 2011) on the importance of understanding social context to create sustainable and impactful change in human and organisational behaviour. Includes both his presentation and extensive Q&A.
http://www.researchtalk.co.uk
http://herd.typepad.com
http://www.webjam.com/cloud_of_knowing
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