Ed Jay, American Express: One-on-One @ dCMO Summit

An information explosion leads to smart marketers finding new ways to reach customers, run campaigns and measure results. Ed dives into how American Express helps drive small businesses growth with consumer insights.

Mr. Jay is the Senior Vice President of American Express Business Insights. Mr. Jay is responsible for all aspects of this global business designed to provide analytics and expertise to help companies make better business decisions.

American Express Business Insights, a line of business within the Global Merchant Services division, leverages the power and reach of the Company's information capabilities to help business customers develop better-informed strategies to grow their business. Business Insights provides a range of information offerings and consulting services from identifying consumer spending trends to geographic expansion to improved marketing and advertising strategies. The unique ability to draw upon data from both the American Express network and relationships with Cardmembers, allows Business Insights to take a holistic approach to analytics. The organization identifies strategic opportunities drawn from the aggregate spending patterns on approximately 90 million cards in force across 127 countries and works with business clients to provide data-drive insights focused on specific customer segments.

He is a member of the Senior Management Team of American Express Company and holds a BA from Queen's University in Ontario, Canada.

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