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BMW Commercial. "I'd rather"

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Uploaded by on Mar 7, 2010

BMW commercial demonstrating BMW's Traction Control in 1999. The commercial was one of many BMW spots I created for Publicis Advertising during 1996-2000. The "I'd Rather" spot demonstrated the car's handling in the snow as well as highlighting how fun the car is to drive...in any weather condition. Hope you enjoy watching it.


BMW Z-3 "BMW of North America" Publicis "BMW commercial" "Publicis Commercials" "Car Commercials"

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  • @jwatwater except they're not the first owner, or may be yuppy.

  • yeah... most ppl who drive $30k+ cars dont use bumper stickers. still a good ad though

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