"12 days of christmas" - TAC's drink drive commercial christmas 1998 tv ad

This was one of the most emotionally charged of all TAC campaigns. It was created in three parts that went to air sequentially in the days leading up to Christmas.

The series shows the effect of a Dads death through drink driving on his pregnant wife, his young children and his extended family.
Launched: 1998.
Victorian Road Toll that year: 390.
http://www.tac.vic.gov.au
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Category:

Film & Animation

Tags:

• Drink
• drive
• bloddy
• idiot
• Christmas
• TAC
• commercial
• Transport
• Accident
• Commission
• Victoria
• TV
• ad
• road
• trauma
• toll
• safety