Video News Release - English - AQMD "Mow down air pollution"

PRVIDEO.TV/MARSHALL THOMPSON
310-403-2507

Video News Releases (VNRs)are a valuable communications tool for business, nonprofit organizations and government.

Video produced by prvideo.tv


With a focus on a single story concept, they run 2 to 3 minutes - sometimes shorter - and are essentially a linear, pre-packaged news story for TV news. They tell a complete story with a begining, middle and end.

Nearly 30% of all non-breaking news stories seen on TV come from this resource as well as news B-Roll, a similar communications tool. Generally, the big media markets do not use the VNR as delivered but cherry-pick the information and footage to make a story with their own look and style. Smaller markets often use the entire piece as-is.

Marshall Thompson
writer.producer.director
prvideo.tv
310-403-2507

Category:

News & Politics

Tags:

• air
• pollution
• AQMD
• prvideo.tv
• news
• commentary
• analysis