Fresh Impressions on Brandmarks (from a 5-year-old)

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Uploaded by on Feb 2, 2012

This Five-Year-Old Girl's Thoughts on Famous Logos Will Blow Your Mind

Graphic Designer Adam Ladd sat his daughter down and showed her famous brand logos—from NBC to Starbucks. He recorded her impressions of each one, and the results are both adorable, insightful, and kind of heartbreaking. When it's laid out like this, you realize just how much commercialism kids her age are bombarded with. (Her reaction to the golden arches: "M for McDonald's, and it looks like a fry, but it's an M made out of fry!") But you also see how charmingly unaware of other things they are, like when she looks at the logo for the Republican party and says simply, "A parade elephant." Oh, to be young...

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