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Robert Cialdini on the importance of reciprocity.

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Uploaded by on Jul 8, 2009

www.hsmglobal.com Dr. Robert Cialdinis is the best selling author of Influence: Science & Practice, whose groundbreaking, evidence-based research resulted in the "six principles of influence". Listen as he talks here about the first of these principles the importance of reciprocity.

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Uploader Comments (HSMAmericas)

  • Thanks itzoUSA - glad you enjoyed the video... I agree, the book is amazing.

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  • @realestatemaestros I don't know about that. I think any one with kids or a gold digging wife have seen all these old ass tricks before.

  • @AxeVEVO His research on this topic has been used so often by others that it doesn't seem new or groundbreaking anymore.

  • He sounds like a used car salesman. Seriously, nothing new here.

  • Nice to hear what he say,... how can i hav a copy of that book?

  • Since I finished his book "Influence" I´ve become a big fan of Robert Cialdini.

    I like his clear way of thinking, how he explains what most people experience, but just few are aware of.

  • What he presents as reciprocity has its biological roots...we are born with "tit-for-that" strategy as are quite a few other mammals as well.

    So he is right...except we do not learn it, we are born with it.

  • Very nice to hear a Dr share the same views as I have built myself. If you liked this, I'd be happy to get your thoughts on my talk at TED about a similar topic titled: "When selfishness is the best reason to cooperate"

    You will find it by YouTubing "TED Noam Kostucki" - I look forward to reading your thoughts...

  • Excellent video. Timeless principles. Thanks for sharing.

  • You should guys see his book, "Influence."

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