Panel: No More Playing Around: What's the ROI of Branding in Social Games?

Recorded live at OMMA Social SF on 10-27-11.

http://www.mediapost.com/ommasocial/agenda/

Moderator: Michael Vos, VP, West Coast, appssavvy

While many of us spend our time on social networks posting photos and status updates, there's always a huge swath of people who are spending their social networking time immersed in social games. According to one statistic, half of the time users log on to Facebook it's specifically to play games. Brands are lodged in the gaming environment, too, of course, hoping to take advantage of the opportunities that occur when users are hooked. But who benefits? Is it the brand or the game? How can brands move the needle in gaming environments?

Category:

Travel & Events

Tags:

• OMMA Social
• social media event
• social media marketing
• MediaPost
• personal cpm
• user generated content
• online marketing
• networking
• omma conferences
• advertising