D&G Time

Song: STYLOPHONIC - BABY BEAT BOX
Ad Details (from www.commercialcloset.org/ )
Brand: Dolce & Gabbana/D&G
Ad Title: Time
Business Category: Fashion/Apparel
Media Outlets: Television
Country: Italy
Region: Europe
Agency: FilmLover
Year: 2006, 2005
Target: Gays & Mainstream

A man is stopped on the street and asked for directions. As he points, a woman in the passenger seat notices he's wearing two watches, intertwined, on his wrist. Afterward, she picks up on the idea, and then so does another fellow she shows.

In each following scene, someone sees another person wearing two watches on their wrist (also once popular in the '80s), starting a trend.

Then the music stops temporarily as a man working on the engine of a car is approached by the fellow who originally gave directions. As they stand next to the vehicle, the first man hands the other one of his two watches, and the music returns and they kiss. Clearly, gay men are the fashion setters in this ad!

This ad was cleared by England's Advertising Standards Authority, an independent regulator for ads, despite 89 complaints, many of whom objected to children seeing it. Nineteen viewers reportedly complained that the kiss made the ad unacceptable at any time, but the remaining objections were that children might watch during the times the ad was on.

Category:

Howto & Style

Tags:

• D&G
• Time
• Gay
• Commercial
• Ad
• TV
• Spot
• Dolce
• Gabbana
• Hot
• Advertising
• Dolce&Gabbana
• watches
• STYLOPHONIC
• BABY
• BEAT
• BOX

[rubietheone3]

@3is hey you're right, i missed the fact that the other guy was getting groceries. so yeah they were bf&bf. at first i thought that the tanned dude was hitting on the other one, and trying to get an opening by asking for one of the two watches, cause it's (at least in the vid) "such a hype fade".

but i'm pretty sure that the two models didn't kissed for real when they shot the commercial.

[3is]

@rubietheone3 they're probably bf and bf. one guy was working on the car and didn't want to get it messed up while the other was getting groceries. he wanted his watch back.

[rubietheone3]

the guy had 2 watch, the other asked him to give him one. it was a thank you kiss ^^

it was hot, though i guess the guy kissed the other on the chin ...

[SenseiBeast]

WTF was the kiss 4?

[ChrisCapulet]

Those two guys were hott... I'm sooo gonna get a D&G watch now!