Bermuda Shorts' Director Max Hattler has created a 60 second commercial for IKEA, BMB's first campaign since winning the client.
The 60 second commercial explores the difference between a "house or a home". A voice over accompanies the flowing graphic visuals, which seamlessly merge with typography.
The graphics were created using a combination of animation techniques; Flash, After Effects and CGI. The final commercial was then composited using After Effects. The spot has also been made into 3 x 10' cutdowns and a cinema version
"And a home's soul is not for sale."
Ikea. Come buy our stuff.
kikoblake1 10 months ago
lovely, could have been schmaltzy but the balance is just right.
alanmccluney 1 year ago
Lol!
VVVVV
thomaspowns 2 years ago
nice commercial but i build up for ikea they forgot something ur home needs quality too and if you buy llthing from china your home is bullshit
charmeur1988 2 years ago
I Have To Do A Random Homework Thing About This
xxAbbyxOltraxx 3 years ago
who does this voice belong to?
polojunky2000 4 years ago