Dover Park Hospice - Little Girl

This TV advertisement project was initiated by Dover Park Hospice (DPH) and the hospice is one that houses terminally ill patients who typically have less than 3 months of life.

The objective of this ad is to create awareness of the good works and people in the hospice and share the concept of Palliative Care, which is to improve the quality of life for people who are approaching their end of their lives.

DPH approached the Singapore Mnaagement University (SMU) to take on the education aspect of this project, which involved the production of a 30sec TV ad that communicates the idea of palliative care. This TV ad was fully produced by students from SMU.

Catch it on Channel 5 and Channel U!

Category:

Education

Tags:

• hannah
• DPH
• little
• girl
• dover
• park
• hospice
• singapore