NRECA: The Electric Cooperative Story

This great video features a fast-action hand-drawn guide to the history, structure, and purpose of rural electric cooperatives. It was created by the National Rural Electric Cooperative Association (http://www.nreca.coop).

• Category

  Nonprofits & Activism

[StraightTalkAlert]

The hand belongs to a company called Killer Minnow--they did a great job making NRECA's idea a reality. We're working on getting still shots from the video for co-ops to use too! Love these drawings.

[StraightTalkAlert]

Agreed--hopefully telling our story in different and visually-appealing ways like this video will help engage new, younger members in cooperative difference. We'd love to hear other ideas on how we can share our mission (putting members first while providing safe, reliable, and affordable electricity) with members. Send your ideas to straighttalk@nreca.coop!

[Victoria Labalme]

Well done! This is great! Congrats NRECA!

[George Stuteville]

spread the concept.in today's world, the cooperative business model is the best, and most honest way to share resources and services. Service and self-empowerment are the underlying principles of the cooperative business model, not profit and domination, which is the goal of capitalism.

[bereanwarrior]

Very cool presentation. If only more people could grasp this concept!

[George Stuteville]

It took the Killer Minnow artist 2.5 days to draw and video the presentation. They went through four black markers and two red ones. 

[MrTightWatt]

NIce drawing - whose hand is that anyway?

[George Stuteville]

Most of us already know how great the cooperative business model is. I should think that younger people might be really interested in our greater calling to render service and put members first.