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Don Tapscott - Macrowikinomics: Social Sciences and Social Change in the Age of Social Media

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Published on May 30, 2012

The current global economic crisis is not just cyclical, but rather symptomatic of a deeper secular change. There is growing evidence that we need to rethink and rebuild many of the organizations and institutions that have served us well for decades, but now have come to the end of their life cycle.

At the same time the contours of new enterprises and industries are becoming clear. With the Internet, society has at its disposal the most powerful platform ever for bringing together the people, skills and knowledge we need to ensure growth, social development and a just and sustainable world. And all around the world there is the first generation to "grown up digital" are entering the workforce and becoming citizens. These "digital natives" are a powerful force for change.

People everywhere are collaborating like never before. From education, science and the humanities to new approaches to citizen engagement and democracy, sparkling new initiatives are underway, embracing a new set of principles for the 21st century — collaboration, openness, sharing, interdependence and integrity.

Don Tapscott, for 3 decades arguably the world's leading thinker about the impact of the digital revolution on business and society, argues that this is an age of participation where the humanities and social sciences have a central role to play.

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