INMA Europe 2011: Gunilla Herlitz -- changing newspaper like parachute jumping

Gunilla Herlitz, Editor in Chief and CEO of Dagens Nyheter, 2nd biggest newspaper and 3rd biggest newspaper's website in Sweden tells how she had completely changed this big company. In one year she had turned around the company from big loosing business to profitable one. Gunilla Herlitz highlights some important aspects of this change process: leadership, finance, product development and people. Also reflects her private angles of making decisions in business.

Interview recorded on INMA European Conference in Cascais, Portugal, 19-21 October 2011. See more videos like this at http://forum4editors.com

Gunilla Herlitz was interviewed by Artur Karda from 112MEDIA -- consulting, training and outsourcing for media.

Category:

News & Politics

Tags:

• INMA
• newspaper
• publishing
• media
• conference
• leadership
• cost cutting
• Dagens Nyheter
• Dagens Industri