The Topsy Foundation - "Selinah"

The TOPSY Foundation - Selinah

DIRECTOR: Kim Geldenhuys
PRODUCTION COMPANY: Egg Flms
AGENCY: Ogilvy (JHB)
CLIENT: The Topsy Foundation
EDITOR: Kobus Loots
CREATIVE DIRECTOR: Fran Luckin/Gerry Human/Bridget Johnson
ART DIRECTOR: Robyn Bergmann/Vidette Kay
AUDIO ENGINEER: Human Audio
OFFLINE: Upstairs Post Production
ONLINE: Black Ginger


"One of the highlights has been the commercial we created for the Topsy Foundation, an NGO we have supported for over 10 years. "Selinah" is a powerful and moving tribute to the restorative effects of treating the deadly HIV/AIDS virus with anti-retroviral (ARV) medication. It won January's Ad of the Month and has been shortlisted as a Clio finalist, but much more importantly, it is helping to raise awareness about ARVs."

(www.ogilvynews.co.za)


The Topsy foundation's moving film "Selinah" came out on top without any debate. Humour ensured that 1st for women's "so backward" came in a close second and Kalahari.net "farmer" was third by a slightly wider margin. When asked for one memorable piece of work from the two months some of the judges picked "Selinah".

(Creative Circle Ad of the Month
December 2009)




Read more at:
http://www.mediaupdate.co.za/blog/?b=422


Callsheet Article:
http://www.thecallsheet.co.za/articles/view/236

Category:

Film & Animation

Tags:

• Aids
• HIV
• The Topsy Foundation
• South Africa
• The Lazarus Treatment
• NGO
• Upstairs Post Production
• Kim Geldenhuys
• Egg Films
• Ogilvy
• Kobus Loots
• Fran Luckin
• Gerry Human
• Bridget Johnson
• Robyn Bergman
• Vidette Kay
• Human Audio
• Black Ginger
• TV Commercial
• Advertising
• African Woman

[brunofujii]

This is really touching. Ads should be allowed only if they were all like this one.

[dianesmith401]

I really like the video.. Everyone deserves a second chance...

[jakaputranto]

my god.. brilliant

[nighttimeforsleeping]

The name of the Artist is Leah Siegel.

[the12men]

Brilliant video , Very inspiring unlike typical AIDS video's thos one does make a difference, coz i will sms and donate atleast twice. R15 is nothing but i think a lot of R15ands can make a difference..so before you buy your next nice meal it wouldnt hurt to drop that sms..

[Robidou95]

Does that meant that we found a cure to AIDS? WTF?

[brunofujii]

@mcdonsan Sure. You have a great point. But when I say they all should be like this, I mean they all meant to have meaning. The thing is that if this ad was made for a sugar brand, it would completely loose its point. This is the challenge advertising people should take.

[TanyaRudeva]

@Dusketti well...the commercial basically shows the effect of the treatment they provided to the woman. the 90th day actually is the last day (may be) of her treatment and then they count back to the first day when she was in a very bad condition ...I hope now you get the meaning ...it really makes sense!

[drummerb0y313]

TRIPPY SCARY ASS COMERCIAL 

[jkl1234567890]

@Dusketti R u serious? or r u just trying to be funny? Watch the video again please.

[Dusketti]

Did she PURPOSELY stop EATING!??!? this is pathetic fear based material.