FAKE IT ALL campaign by Leo Burnett Beirut
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Uploaded by LeoBurnettBeirut on Jun 21, 2011
The FAKE IT ALL campaign by Leo Burnett Beirut for BPG (Brand Protection Group). It won a Silver Lions Award in the PR category for "Best integrated campaign led by PR" at the Cannes Lions Festival 2011.
- 50 likes, 1 dislikes
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92% is fake estimation. if the same person saw it on tv and facebook that doesn't make him 2 persons
1980azzam 3 hours ago
Azka eshe elfakeee kinber dueno <3
Maisa6362716 13 hours ago
Simply dont buy it.
crouge 3 days ago
i loved the campaign! but i think ur numbers are wrong ! of course not 92% ..
TheWatercolorss 2 weeks ago 2
3.6 millions? I think that's BS, or should I say, FAKE! :)
I never heard of this campaign. Nothing.
I really like the spot ad though (just saw it on youtube). But for the rest, I don't think it was very efficient. Persistence and targeting are the key. I didn't see much of that.
rolfen 7 months ago 2
(Y)
sasouchka 8 months ago
Spot the Leo Burnett crew hi fiving each other below :)
The3piphany 8 months ago 2
nice
sergeatala 8 months ago
Excellent ad campaign, very nicely presented & explained (thank you for the English translation).
pauseTV 8 months ago
This is GENIUS!! You used powerful concepts of marketing stickiness to outreach and make your campaign "stick."... proud of you!!
edgard00 8 months ago