Ansett Australia following deregulation - November 1990

Once upon a time, many, many years ago, domestic commercial air travel in Australia was strictly controlled by government regulations. As a result, there were just two major domestic airlines - the government-owned Australian and the privately-owned Ansett (well, there were other players, but none of them were allowed to provide direct links between the five largest cities).

So, with the arrival of deregulation in 1990, Ansett (who had enjoyed quite a privileged position for many years) put on a brave face and boldly claimed with this somewhat uplifting ad that now "the shackles are off", Ansett were free to provide a better, cheaper service.

The beginning of the end for Ansett?

(http://www.airliners.net/search/photo.search?regsearch=VH-CZD&distinct_en...­ue

http://www.airliners.net/search/photo.search?regsearch=VH-CZP&distinct_en...
- two Boeing 737s that might have been used for this ad)

Category:

Film & Animation

Tags:

• ansett
• australia
• aviation
• deregulation
• ad
• 1990

[arnold1998]

what is the name of the song used.

[tomchristmas]

"Reach for the Stars"...? It *was* composed especially for the ad, so...

[Brac1]

I dont think it was necessarily the beginning of the end for Ansett here - the 90s presented some fantastic opportunities for AN, but the lack of re-capitalisation of the fleet, (of the business) and the purging of experience throughout that decade before the sell-off by News Ltd and TNT to Air NZ were all combined factors. I still pass the hangar this ad was filmed in every day and I still really miss Ansett. Was a terrific airline, despite it's problems.

[tomchristmas]

You're probably right - how many competitors had come and gone since deregulation (Compass, Impulse, to name a few)...Ansett fought them all off all admirably, not to mention the loss of its major competitor...

...and which hangar would that be? (K-S? Tullamarine?, etc...)

[rodstarr2001]

Shame this Beautiful Airline (worlds best ever)died. More should have been done to save it. Air NZ Fucked things up. Qantas / Jetstar and Virgin Blue are crap compared to Ansett and Jeff Dixon is no better than a Politition, he cares more about Profits than passenger well being, even wanting to source out our servicing to China (how bad would that be) Australia has a Bad record for loosing good things, notably great buisness. I wonder if we Australians will ever learn from our stupid mistakes.

[snoopy99990]

Oops Air New Zealand Did It Again It made us believe that Ansett's in Good Shape Oh Toomey Toomey This might seem like a crush but to the Australian Flying Public It's Serious But To Lose all our senses That is so just typically Kiwi Oh Ansett Ansett Oops Air New Zealand Did It Again I messed with your Airline Got Lost in the Game Against Qantas and Virgin Oooh Ansett Ansett Oops You Might think were flying high above Australia No Longer will fly us I'm Not that Innocent.

[137jaco]

@spdrca I was an Ansett staff member when Air NZ bought the second half of Ansett, we knew that they didn't have the money to buy new planes which is what Ansett needed. NZ should have let SQ buy that half and history would have been different. I took the opportunity for redundancy before the bankruptcy as I couldn't see anything good of Air NZ buying it. What were they thinking????? It was their fault, and we Australians let it happen.

[mgo26]

And just eleven years after freeing themselves of the shackles of deregulation, Ansett went under. They should have done what all good 'free market' loving Australian businesses do when they're in trouble: ask for a handout from evil, socialist Big Government!

[JBofBrisbane]

Believers in "chemtrails" should check out 0:41. This is how contrails form from close up.

[tagtripsTV]

its know on TAGTRIPSTV also ansett australia sponcers of the sydney2000

[sabrano0]

I just added new videos of ansett australia and ACA programe. Go check them out more to come soon. ANSETT AUSTRALIA

[spdrca]

No rupert Fucked things up! (he as you know is an aussie) before Air NZ bought it, it was costing Air NZ 1 Million a day in losses! and you wanna talk about Aussies loosing good things? in NZ most of the business here are australian, so do your research dick head.

[crackawood77]

I still think the best piece of music that really grasped the 'spirit of Ansett Australia' was 'Storms of Africa' by Enya. They used this piece of music for four years from 1996 to encompass the new 'corporate & global' image Ansett was moving into. They used 'Storms' until the nasty/ half-assed 'Absolutley' campaign in 2000/01. This site doesn't have any of the ad's from this time except one.

[gmspeedfreak]

1st deregulation, then globalisation and privitasation , not only in the air industry but telecommunications , oil, gas, steel, ore. What did we get in return? an almost total loss of manufacturing in australia, a scarcity of secure jobs, and being over taxed left right and centre, not to mention that everything is made in cheap overseas labour markets.

when will Australia wake up? it may be already too late... we've f*&^Ked ourselves up. a total discrace.

[Brac1]

was referring to the early 90s ;-)

[intenseca]

sorry mate, but how can yo saw QF is cash rich! Dude, they are piss poor....