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Using Longtail Terms for the Holidays - PPC Tuesday

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Uploaded by on Nov 2, 2010

Using Longtail terms is a great way to qualify the traffic clicking on your ads. A long tail term is a very specific keyword term that usually just refers to one product or one small group of products. When you focus very specifically in your keyword and ad on a longtailterm, chances are good that the consumer that clicks on your ad is going to be motivated to purchase the item.

To read the rest of this transcript go here: http://www.exclusiveconcepts.com/blog/ppc-tuesday-using-longtail-terms-for-th...

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