Using the latest technologies to their advantage, Volkswagen implemented what could be considered as THE out-of-home campaign of 2011.
The use of augmented reality allows viewers to not only view, but engage and interact with the campaign as well.
Try it yourself! Download the FREE iPhone/iPad app @ vwjuicedup.ca and point your camera at the screen.
Music Credit: "Saturday Night" by Johnny Major (www.johnnymajor.com)
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