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Personalizing the Online Shopping Experience

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Uploaded by on Sep 11, 2008

Professor Carol Scott explains what Web shoppers think about sites with personalization and customization features.

Visit UCLA Anderson School of Management
http://www.anderson.ucla.edu/

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http://www.anderson.ucla.edu/x17273.xml

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  • I agree. It's all about the personal touch and useful options that people are looking for. What's really neat is being able to have a personal shopping consultant who can guide you when you use their site. 

  • this is our feasibility study. hehe

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