CMO Council Demand Chain Video - Part 4

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Uploaded by on Nov 21, 2011

Optimizing Demand Chain Performance: A CMO Council Thought Leadership Video. The CMO Council sat down with Florence Ho, Senior Director of Loyalty and Direct Marketing for Wyndham Hotel Group. Ho oversees the loyalty program that includes 11 brands within the Wyndham group, 65,000 properties across 20 countries, driving demand through relevant, timely content.

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