More expert business advice from David Meerman Scott, as he explains why getting your site to the top has never been more important:
"Well these days people go first online when they have a problems they need solved or when they are researching a product or a service. And if they are not going first online they are going online maybe second or third in their process of research. You know when you used to buy a car ten years ago you might read a magazine about cars you might then go and visit some lots and you might ask your friends.
These days if you don't go first online you certainly spend a lot of time online before you make your final decision for example. So what people can expect is that everybody today because I'Il ask these questions of audiences all over the world.
Everyone today goes online to research products and services and to answer problems they have. They go first to the search engines and that means that you have to create some excellent content that is indexed by the search engines that people are talking about on blogs and forums and chat rooms.
As a result when people are doing their searches for products and services like yours, you will be seen and you will be able to get your information out there in a way that they will positively have a relationship with your organisation before they even walk into your virtual door or your physical door."
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After seeing this video i will definitely be downloading David'd books. He has such great advice and experience in this area.
businessexpertsalli 3 years ago
Great advice...I agree with businessadvice David Meerman Scott is a great man with great advice.
BusinessExpertLouise 3 years ago
More good advice for our viewers! Make sure you download David Meerman Scott's Books if you haven't already.... Well worth a read. They are available from his Blog (a quick google ;-)
businessadvice 3 years ago