GoMODEL - ABC's "Super Nanny" Promotion - www.gogorillamedia.com
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Uploaded by gogorillamediadotcom on Aug 27, 2008
The goal of this campaign was to promote the premier of the new ABC reality show "Super Nanny". Street teams of Super Nanny look-a-likes were dispatched to 6 major markets all over the country to hand out branded balloons to children and their parents. The target audience for this campaign was perfectly matched to the subject matter of the show: the balloons and the GoMODEL's attracted parents and children alike, and in doing so heightened awareness of the "Super Nanny", a program that deals with the travails of parenthood.
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