Tim Cadogan, CEO of OpenX at paidContent Advertising
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Uploaded by openxvideos on Oct 11, 2011
On September 15, OpenX CEO Tim Cadogan presented "Thinking Big about Revenue Management" at the paidContent Advertising Conference in New York City.
Tim delved straight into how OpenX has worked hard to transform ad serving into Revenue Serving, emphasizing that publishers using a single, integrated platform to manage all their ad revenue will make more money... including what's sold directly by their sales force and what's sold indirectly through an exchange.
At the close of his presentation, Tim shared that OpenX has spent the last two years building the most advanced ad server that embodies these ideas.
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