TV is Dead? - Why TV Idents are important

This clip is from 'TV is Dead' which explores why a TV Channel Identity is still important.

Category:

Entertainment

Tags:

• tv
• is
• dead
• channel
• four
• ident
• identity
• logo
• bbc
• one
• two
• five

[twoforbbc2]

don't you wish they would bring the old bbc 2 idents back like fireworks and glass copper cut out?

[tmfextra]

It would seem dated now though, very state of the art of it's era though.

[MrUnidyne]

In the USA we used to have very good idents, and even good test patterns! You could tell if you were going to grow up to be a nerd or teche if you got up early in the morning just to see the test patterns and station start-up announcements. It all started to fall apart in the 1990's when the networks switched to the little logo in the corner of the screen.

[reyshakquit]

tv is dead YOUTUBE FTW!

[pistak09]

Nice to see the Meridian ident.

[anonUK]

BBC2 started in 1964 (although it didn't spread to some regions until 1966). From July 1967 to near the end of 1969, BBC 2 was the only channel with some programmes in colour.

[MrUnidyne]

@landraiderares The USA did have some continuity announcers, but not as often as such services as the BBC did. They were used mostly for hourly station announcements and reading the occasional Public Service Announcement. The practice faded out in the 1970's with the use of simple screen announcements in text showing what was comping up next (nowadays, they're superimposed on the bottom of the screen during the show) and all the other announcements are pre-recorded.

[landraiderares]

@MrUnidyne - As a kid, I also had a weird fondness for test patterns, ID logos, call letters, "please stand by" graphics, etc., and enjoyed comparing our Canadian ones with American ones.

Did North America ever have live continuity announcers like the British, Australians, et.al.? Memory fails me.

[mistie710]

The only problem I have with this is that it shows that the TV companies don't seem to see us as an audience anymore. The increasingly "glossy" presentation gets in the way (overlays of various types, not just DOGS/Bugs, and not just voiceovers) so that it seems that they are more interested in keeping our attention for the next show than presenting the current show. That, coupled with the sheer amount of repeats, is what keeps me off the box these days. TV *is* dead.

[AnthonyUK]

On screen dogs shag up plasmatv's by burning a shadow into the screen.

[darrencred]

Wow, a face, finally, behind the famous voice! Wd Mr Offer, for your wittiness during ur continuous links!

[qxy333]

Video killed the Radio star. Now Gaming and the internet will kill the TV star.

[qxy333]

TV is going to go the way the radio went. With video games and the internet constantly getting bigger and better. The up and coming generations love the interaction and creativity that PC's and Consols give. Because TV is so linear it may fall below Radio usage.