Uploaded on Apr 23, 2011
Cyrus Massoumi and Karsten Vagner discuss the rapid growth of ZocDoc with ABC News Now host Tory Johnson.
Tory: Hey everyone, I'm Tory Johnson in New York. Welcome to @Work. Trying to find a great doctor and schedule an appointment can give anyone a headache. So a start-up called ZocDoc is trying to relieve that pain by making online doctor-patient interaction easier than ever before. Their goal -- nothing less than to transform the healthcare industry. And they also want to change conventional office culture at the same time. Best of all -- ZocDoc is hiring! Cyrus Massoumi and Karsten Vagner from ZocDoc are here are to tell us all about their ambitious plans. Thanks for coming in. Cyrus, I'm going to start with you because you started the company from a personal experience, a ruptured eardrum, tell me about that and how that lead to the business and what does ZocDoc do?
Cyrus: Sure, so, about four years ago, I was on a flight and I had a really bad sinus infection, my plane landed back in New York and the pressure from landing resulted in my repturing of my ear drum, which if you ever travel with a cold, it's not really good to do and I had to find a doctor. I had a really difficult time doing that, it took me four days to find a physician so I thought to myself there had to be a better way to find a doctor on the internet. I do everything else in my life on the internet. I buy my groceries online, I book my restaurants, I book my travel, why can't I book a doctor? So I went to my co-founder and said this is my idea, what do you think? He was a doctor and he said, "Great. Let's quit our jobs and start this company" and so what we did is create an online way for patients to go on, sort by which doctors accept their insurance and with the click of a mouse, book an appointment instantly online.
Tory: So, how do you get doctors to participate? Is it something where the doctor has to first agree to participate in a program?
Cyrus: Absolutely. So, we have sales teams, we're now live in 6 cities across the country, expanding nationwide. And, literally we go and find out who are the doctors that are in the most need for patients in those communities and we go in and tell them about our service. We recruit the user, doctors love it, because ultimately, it frees up their front office staff, it brings them more patients in their open appointment times when they might have had a cancellation. So it's been very very successful in every market we've launched in and it's been growing exponentially, so we're in a really great place.
Tory: So all of that growth certainly means that you are hiring and I know that last year, you were ranked the best place to work in New York City by Crain's. What does that mean to create the best place to work? A great culture to work in, how do you do that?
Karsten: I think it does start with hiring, for us, we've really built a company full of people who love their job. When I interview people, I look for people who are excited about changing healthcare, which is what we do all day, and who are also great at what they do. So we've built a company of people who are excellent, skilled and very passionate about working at ZocDoc.
Tory: And I know that you have about a hundred, you just hired your hundredth employee right now?
Tory: You have 30 openings and you're having some challenge finding the right people, why is it so difficult finding great people, especially in this economy to come work for you?
Cyrus: I think that if you want to grow a really distinctive company, you need to have really great people working for you and in any economic environment, whether it was 2008 or now, finding really great people requires a lot of work. So given how many people we're hiring, we have 30 open jobs, yes, but we want to double the size of our company before the end of the year. You have to interview a lot of folks. And so, we've spent time literally reviewing hundreds of resumes, interviewing hundreds of people, literally on a daily basis, to find a few folks who we think would be great fits for ZocDoc.
Tory: So tell me then, really specifically, what are you looking for? What does that interview process look like? Why are these great people not passing mustard? Why are they not getting the gig?
Karsten: Our interview process is really interesting. We try to keep it very natural. So, of course, we do your standard sit down interview, but we also have our candidates meet with the rest of our team. We do lunches, just a very informal process, our job posts are kind of creative, we ask you to solve some problems. (MORE)