WBZ-TV "We're 4 Today" Promo 1983

In 1983, WBZ-TV/Boston commemorated its 35th anniversary with a promotional campaign titled "We're 4 Today."

An interesting tidbit about the music package is that it was recorded in the United Kingdom to avoid paying domestic union musician's fees.

All rights are acknowledged.

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News & Politics

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• WBZ

[TServo2049]

Where'd you learn that? Bob Klein? Tom Bahler?

Tom Bahler and the L.A. vocal group are still the singers, though...

[VintageTelevision]

A former Channel 4 producer told me about the U.K. recording session for the "We're 4 Today" music package. The station sent him overseas to "supervise."

[skynetvideo]

This was when WBZ was at their best! The station was on top of their game with the greatest shows and the best personalities. It felt like a family. Best production music too. Even WBZ News used famed composer Edd Kalehoff to produce their music package. I've been able to get a copy. It's super. Would love to get a hold of more of their production music used on the station. Bergeron's People Are Talking and Lottery Live music in particular. Wish I knew where to look. WBZ was the greatest!

[radiodj1520]

I Believe This Was A Video Clip Of WBZ-TV's We're 4 Today Video Promo From June 1983.

[garison2]

I was the Promotion Director and worked on these promos when I was at the station. I was sent there to oversee the music for the campaign at Abbey Road in London in the same studio the Beatles had recorded in years before. We then did the vocals in L.A. Thanks for posting them again.

[VaultMasterDBT]

Tom Bahler? Any connection to "The Bahler Brothers"?

[AdamJ617]

IMO, WBZ was really in its prime back then.