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FindLaw caught selling juiced links

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Uploaded by on Sep 21, 2008

While the practice of using enhance SEO tools to "juice links" is perfectly legal, it is considered unethical in the search engine optimization and legal marketing world, not to mention a violation of Google terms of service. Legal marketing giant Findlaw was caught selling "juiced links" to it's legal clients at costs up to $2500 per month more then their standard package. Google ended this practice quickly but the question remains, what should a lawyer do who wants to build their search engine results and how can they do it in a professional and ethical fashion.

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