30 SingTex Café Technology coffee Fabric~ functional clothing

Taiwans Sintex Technical Fabric has been recycling ground coffee bean and make it into S.Café technology fabric. S.Café technology coffee fabric is superior in quality in addition, is uses recycled material of brewed ground coffee beans, it is more carbon reduction in the making process than traditional fabrics. May it be the concept of technology, it is a big step in environmental protection.

Category:

Science & Technology

Tags:

• coffee
• new fabric
• functional fabric
• singtex
• recycle
• green technology
• bluesign

[MrDanbloom]

"Good taste" will take on a whole new meaning. -- quips David D in Washington DC affter reading this and viewing vid

[MrDanbloom]

830 hits as of 1 pm July 12

[MrDanbloom]

"Drink it, Wear it" campaign goes viral

A Taiwan textile titan wants you to ''wake up and wear the coffee'' with

its new "Drink it, Wear it" clothing material made from coffee grounds

Nike and North Face already giving green light to the java-fiber technology

[MrDanbloom]

Taiwan once had a booming textile industry, but then things went

south. Mainland China grabbed a huge share

of the market with its huge factories and low labor costs. But the

"never give up" spirit that defines Taiwan has

given rise to an innovative textile titan named Jason Chen

aims to change all that with a clothing material made from discarded

coffee grounds, and the 50 year old dreamer calls

his campaign the "drink it, wear it" crusade. Coffee will never quite

taste the same.

[MrDanbloom]

There's more clever marketing in store: Chen calls his futuristic

fabric "S. Cafe" (no pun intended on Nescafe, we are sure),

and it's being sipped by the likes of Nike, North Face, Mizuno and

Puma, among 70 other global brands wanting a piece

of the java cloth.

S Cafe was four years in development, and now it's time has come. Chen

himself drinks four cups of joe a day,

and he's not resting on his grounds, er, laurels. He's out to conquer

the world, one drip at a time.

[MrDanbloom]

This is not your grandfather's coffee and this is not your

grandmother's fabric: The coffee grounds help to control odors and

protect against UV rays, as well as enabling the fabric to dry faster,

according to Chen. But too much java in the fiber would make it snap

easily, Chen notes, adding that the final process had to be finely

calibrated by Taiwan's top textile magicians. And they did it,

for all the world to see - and wear.

[MrDanbloom]

The secret to Singtex's signal success has been to sell the java jeans

as part of a clothing giant's environmental concerns and part of their

green corporate image.

The coffee-soaked caffeine buzz is already coming in. American outdoor

footwear and apparel giant Timberland describes a jacket using the

fabric as "our most environmentally conscious performance jacket

ever."

[MrDanbloom]

The secret to Singtex's signal success has been to sell the java jeans

as part of a clothing giant's environmental concerns and part of their

green corporate image.

Says Cheng-ta Yin of the Taiwan Textile Research Institute: "This is a

smart marketing strategy. It speaks directly to the hearts of

environmentally conscious consumers everywhere."

So start your day with a good cup of coffee, and then wear it on your

sleeve as well. Science fiction just got science smart.

[MrDanbloom]

Lo Lat