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Bill Backer interviewed about "I'd Like to Buy the World a Coke"

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Uploaded on Oct 7, 2011

Interview conducted with Bill Backer about his role in creating the famous Coca-Cola ad, "I'd Like to Buy the World a Coke." Backer co-composed the ad with Billy Davis, Roger Greenaway and Roger Cook in January 1971. Backer was the creative director for McCann Erickson when the ad was made. The Coca-Cola Archives interviewed Backer in 2007. The song was used in the Hilltop commercial filmed in Italy.

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