The Real Power of Storytelling in Video Marketing

http://www.brainyvideo.com/sos |

Everyone likes to talk about the power of story in your marketing. So do I. But I
wonder if you know why story works the way it does?

In spite of the fact that we're not supposed to ask the dreaded "why" question
(for fear of getting bogged down in irrelevancies) I think it would be smart to
understand this concept better.

When you understand exactly how story works on the mind, you begin to appreciate the power in your hands. This means that the stories you tell will: Have more strategic themes so you your leadership is more effective. Condense your marketing messages into smaller chunks, so you get more done in less time. Entertain your audiences so you increase the like and trust factor and they are more inclined to stay with you. Lead with messages that hit just the right note, leading to more conversions.

Knowing the power of story is a gigantic competitive advantage. This video will
not just tell but show you why, and if you model it, show you how to do it yourself.

Story is just one part of my new curriculum in SellOnSite - The Complete Video
Salesletter Course, opening later this month. This video is one of a slate of freebies I created to raise awareness about the course.

You can pick them up right now and they're free for the taking.

http://www.brainyvideo.com/sos

http://www.youtube.com/watch?v=tQhvLThc7BI

Category:

News & Politics

Tags:

• storytelling
• video marketing
• brainyvideo
• Steven Washer

[swasher1]

@MsLePop Whoops. I just noticed your comment. Sorry, I haven't been back in awhile. Yes, I'm reading from a script because if I had to memorize it, I wouldn't be able to produce them at the rate I would like. One of things I do is teach others how to read like this. Thanks for the kind words!

[MsLePop]

two or more arms hahaha! Great video and inspiring story =)

I have a question.. Were you reading a script or did you memorized 6 mins of material for this video? I ask because it feels authentic and passionate. Most speeches are awkward.. the person is looking at a piece of paper.. dead eyes.. bad acting.. just awful!

[swasher1]

@mrjohnnyscarface

Thank you! You made my day...

[mrjohnnyscarface]

Steve thank you so much for sharing this story! That is beautiful and very inspiring!