Decision Making Process:Why Marketers Should Care What Consumers Buy?

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Red Bull dominates energy drink, Xerox dominates copier category,
Coca Cola dominates cola category, Domino's dominates home delivery pizza.

Why? Perhaps, there are many reasons. Yet, the most important step these brands took was to create a category and developed brands based on these categories.

Watch the Decision Making Process cartoon here

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Education

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• Decision Making Process
• Marketing Cartoon

[lukaqota]

This is very logical. Most people make dicisions before having a need. Some people say I never drink water when I am thirsty, just cola or fanta. Those products are TOM or Top of mind products. They skip the category and associate the need with the brand directly. But this is an example in basic needs. There are more complicated decision making processes for other products and services.

[KamilAliVideo]

@lukaqota thanks for your comment Luka

Actually, you have just seen the part of this video marketing program.

I have designed it get through marketing concept from basic to advance.

So it's important to get through basic concepts to learn advance one. Please do also watch the attached and related cartoon to Decision Making Process cartoon kamilali dot com

[KamilAliVideo]

Thanks for your comment Ryltar!

Well, marketing is not a common sense. That's  huge discussion have been done on that. Have you visited my blog? KamilAli [dot] com

[KingRyltar]

Bro, sounds like common sense. However, we both know that common sense, is not very common at all.