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Manifesto of Content Strategy (Rand Fishkin)

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Published on May 31, 2012

Rand Fishkin gave this talk at the SEOmoz Meetup at the Search Church on 5/10/12. He talks the keystone of SEO: content and how many marketers believe they are making sales directly. Instead content marketing is meant to build familiarity, build likability, and build trust. And the only way to do great content is to do it over and over again.

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