Sky Plus TV Advertising

A new month and a new focus at Sky in what is traditionally a rather quiet time before the focus turns to the new football season. For more Pay TV Marketing examples, visit http://www.paymedia.co.uk




Sky are focussing on mass adoption of their PVR and it features across the majority of current print campaigns, particularly newspaper inserts and newspaper advertising.

It also coincides with a decision to remove the £10 monthly charge for few Sky+ customers who don't take premium programming. This means even customers on low tiers can have the benefit of time-shifting.


Clearly, Sky wish to maintain take up of their premium products, but they also need to broaden the accessibility of the Sky offer as they compete for the last remaining customers who have yet to migrate to digital against Virgin Media, BT Vision and Freeview Playback -- a new integrated PVR product for the digital terrestrial platform which has recently come to market.




Of course the campaign sells the Sky Plus product through compelling programming (Lost Series 3) that is now exclusive to Sky.




Sky are also betting on exclusivity of the next series of Prison Break and other core programming as a driver to adoption.

Category:

Entertainment

Tags:

• Sky
• BSkyB
• SkyPlus
• PVR
• DVR
• Advertising
• PayMedia

[julieroe42]

U ment:SKY BELIEVE IN BETTER

[snorkmadien]

can anyone tell me what music they use id give a left nut to know only i dont have one, thanks

[antonyr123]

softwear updating maybe, and dont be retarded sticking shit into things u dont know. lol

[FutureSimpsons]

they have been desabled by Sky and are not for consumer use.

[baijanmew]

u know sky+ has usb ports, well why.. because they dont do anything. I tried connecting my external hard disc drive but nothing happened... So can anyone tell me what they do..

[SupererDuperer]

Yesss it's all about V+ lol

[aaronblueyonder1]

you're rite virgin + is works fine

[he6rt6gr6m666]

V+ is better... when it works right! :P

[kyleshut]

am getting sky plus in my room with multiroom

[theSmoogal]

I love sky plus! It's great!