Daffy's NYC Dancers Shock Live Audience - Behind the Scenes

http://www.daffys.com

In October, Daffy's NYC pushed a groundbreaking viral ad at the Zeigfield theater where the movie performers came out and danced in front of a live audience, shocking the movie goers with a live viral presentation of the commercial preview they were watching on screen. This video shows how the dancers had to run from behind the screen to the audience to match the action.

LONGER VERSION OF VIDEO is here: http://www.youtube.com/watch?v=5L3MCXEM8fE
30 SECOND VERSION is here: http://www.youtube.com/watch?v=06o20X6IVco

The New York Times wrote: "The discount retail chain Daffy's staged such live performances over the weekend at the Ziegfeld Theater in Midtown Manhattan before screenings of the new film Amelia. In a campaign by Johannes Leonardo in New York, part of WPP, dancers acted out how shoppers try on clothes in what was called Fitting Dance."

Category:

Comedy

Tags:

• daffys
• clothing
• beauty
• fashion
• haul
• dress
• discount
• deals
• designer
• johannes leonardo
• advertising
• movie
• dancing
• girl
• viral
• funny
• improve everywhere
• name brands
• ziegfeld theatre
• jan jacobs
• leo premutico

[hellationships]

Wow, so they ran from one exit, around a block while changing clothing and then entering again... the timing on that had to be perfect and incredibly tiring.

[Playselica]

It also looks like they were running in from the cold. NYC is cold!

[kaydeerunning]

Everything interesting always happens in NYC

[xthecursivex]

this was the lamest shit i've ever seen

[murmanjake]

shocking? Stumble, why???

[BGCBEmobabe]

Broadway meets the ad world

[lordylucy666]

Anyone know what is the name of the dance troupe that performed?

[ohthehumanity612]

honestly, i couldn't care less.

[dilbertdidit]

A live commercial performed by dancers before a movie - now that's something that hasn't been done yet

[Playselica]

I imagine they got sooo much publicity from this