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TVN - Internal Branding

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Uploaded by on Mar 4, 2009

E stato presentato allo IED, allinterno del programma di studi del master in Brand Management, il libro Internal Branding, scritto da Patrizia Musso ed edito da Franco Angeli. Aldo Colonetti, Filosofo e Direttore Scientifico Gruppo IED, ha moderato il dibattito tra gli ospiti, rappresentanti della marketing community: Stéphane Vacher - Responsabile Marketing Clienti&Immagine Banca Fideuram, Gabriele Qualizza - Consulente aziendale , Arianna Vetrugno - HR, Marketing&Communication Manager Ogilvy Group Italy, Roberto Onagro - Senior partner OgilvyAction.

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