Best Buy's John Thompson Discusses Cross-Channel Commerce

Best Buy is a master of cross-channel commerce and brand building. BestBuy.com SVP and GM John Thompson talks about how Best Buy ensures that consumers achieve quality experiences from research through purchase, and ultimately to successful product usage.

Other panelists: Nina McIntyre, SVP and CMO of ATG (Art Technology Group); Brian Walker, Principal Analyst at Forrester Research

Category:

Science & Technology

Tags:

• Best
• Buy;
• cross-channel
• commerce;
• e-commerce;
• ecommerce;
• ATG;
• Art
• Technology
• Group