CBS Looking Good 2:00 1979

From CBS, the 2:00 version of the Looking Good campaign. Of the new shows premiering in 1979, only Trapper John MD was renewed, the others were canceled.

Category:

Film & Animation

Tags:

• CBS
• Looking
• Good
• Promo

[jajvick]

TV promo people have forgotten that catchy melodies and smart editing get and keep people's attention..Today its all about how abstract and generation X a promo can be..The 79 CBS promos are 30 years old and we still remember them.Today's ad and promo people should learn that quality not wierdness captures a viewers attention...

[PGMEagle]

TV Nowadays is a load of crap

[jaworskij]

@jajvick , maybe it'll take Ron Paul to win in 2012 for American to change its ways and return to the goodness of the 1980s but it'll be 2012 and beyond.

[HamptonRoadsTVFan]

Did some research, and not only was Trapper John the only show to debut at the start of the year to make it to another year (not counting Knots Landing)...but two of the shows ("The Last Resort"; "Working Stiffs") went "3 and out" (made it all of three episodes before CBS gave those the quick hook).

[JHollowayNetwork]

ATV10 Melbourne used the Looking Good slogan in 1981.

[JHollowayNetwork]

ATV10 in Melbourne, borrowed the campaign in 1981.

[scrowfan41]

you got that right. its a far cry from when I grew up in the 1970s & 1980s.

[videozfann]

70's went out good.

[videozfann]

@PGMEagle true that!

[nextg]

Even though there would be a tinge of irony in CBS' campaign (but hey, it could be worse...NBC anyone?) heck the song itself is just killer! I love watching classic promos like this, and I'm a Gen Y'er myself.

So maybe television won't be like this again...but I'd love to see someone pull off a promo like this nowadays. Would be interesting to see. :)

[mthivier]

@Yesimustbestupid2 Yes, that's my recollection too. CBS took a dip around1977-78, after the demise of MTM, "Carol Burnett", and with drop in quality of "All in the Family" (still on, but people largely stopped watching after Mike and Gloria left the show); "Dallas" was on by this time, but wouldn't become a hit until "Who Shot JR" in 1980; "Sixty Minutes" and "M*A*S*H" remained CBS' only blockbuster shows by this time. Wasn't it NBC that de-throned ABC in the '80s with "Cheers" and the like?

[Diskoboy1974]

In the late 70's, CBS and ABC were the only 2 channels worth a damn. NBC was just throwing crap up against the wall, seeing what would stick until they finally struck gold with Cheers and Family Ties, in 1982.