first time for live inter-cinema gaming in the UK

Carlton Screen Advertising sourced and developed motion-sensor technology that tracks an audience's combined movements via a wireless video camera set up at the front of the theatre.

This innovation spurred the development of a ground breaking cinema campaign for Volvo and introduced live inter-cinema gaming to Europe. Each audience acted as "human joysticks", their hand motions controlling a virtual Volvo projected onto the screen. The game was played simultaneously in 12 UK cinemas, each aiming to collect the most points and win the game.

Category:

Entertainment

Tags:

• volvo
• live
• cinema
• gaming
• media
• first

[supersmith3000]

Sounds clever! Using hand movements to control the car, scoring points along the way. Excellent idea Volvo!! I wonder what they win if the auidences in their location score the most points in 1st.

[aconomos]

cinema tickets!

[PictureHouseCinema]

Yeey, Carlton logo. I once put the volume full up in the ABC cinema in Lothian Road , Edinburgh. It makes qite a thump!

[SBarsinister]

What if the audience was drunk?

[RediffusionMusic]

@MaxieNumber2 Ask LambieNairnTube he has remade it in its HD glory!

[RediffusionMusic]

@SBarsinister LOL! :P

Then I think there is a 0% chance of them winning :O

[RediffusionMusic]

@PictureHouseCinema It  would be quite funny if the screen fell down when the speakers blasted the THUMP at the end...

The DCM logo is still quite loud and bassy but OMG you couldnt beat Carlton Screen Advertising :(

[RediffusionMusic]

@PictureHouseCinema YAS. A PROPER projectionist.

[EvanescentIcee]

the need this in america

[CinemaGaming]

WOW

[supersmith3000]

Let's just hope this that DCM (Digital Cinema Media) does the same thing as Carlton Screen Advertising.