Leo Burnett McDonald's Happy Box
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Uploaded by LeoBurnettLondon on Aug 5, 2011
Leo Burnett has launched a new 60 second commercial for McDonald's, marking the start of a new "We Do Happy" campaign. The campaign is designed to re-ignite parents' latent love for McDonald's as a family destination, by reminding them of the joy and fun of the Happy Meal family experience.
The TV advertisement, known as 'Happy Box' features larger than life Happy Meal boxes in unexpected locations, used as a metaphorical celebration of the joy that the Happy Meal experience offers up to kids, and parents alike. Each box takes on a different guise throughout the commercial -- a reflective box that unexpectedly spurts water; a red, furry cuddly box that vibrates when touched; a paint-me box; an inflatable spaghetti strand box which acts as a maze for kids to play hide & seek in. The ad hosts a visual feast of moments
of joy, happiness and wonderment as families interact with, and react to, the surprise each box offers up. The ad ends on a warm moment shared between father and son over a real Happy Meal. We close on our new Happy Meal brand endline -- "We Do Happy".
To download Dave Clark Five's Glad All Over track via iTunes click here: http://itunes.apple.com/gb/album/glad-all-over/id293032247?i=293032250&uo=4
- 12 likes, 1 dislikes
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Wtf 1st somebody has sex in the box then cums and children are happy?!
ralithelion 2 months ago
blackpool fc song :)
flussyledge123 6 months ago
Do Crystal Palace Football Club know about this? Or is Leo a Palace fan?
edmond0 7 months ago