CurametRx & the iKyp webkey from Kyp

About Kyp:

Kyp empowers healthcare marketers to connect with patients and physicians through intuitive learning experiences that begin in the physical world. Our iKyp webkey applications guide healthcare audiences on personalized and progressive engagement journeys. Our proprietary CurametRx application provides clients an unparalleled understanding of ROI, including Rx trend analysis that spans digital and physical channels.

This patented and proprietary solution is only available from one source. Kyp.

About CurametRx:

CurametRx is a proprietary analytics application from Kyp that provides clients an unprecedented understanding of ROI. Kyp is helping to pioneer marketing strategies that redefine the "first mile" by moving audiences across multiple marketing objectives for education, adherence, relationship management, and more. This proprietary application tracks each iKyp webkey's unique code and correlates the data with Rx reports by capturing "behavior metrics" at the representative, medical office, patient, and pharmacy level. By closing the loop on physician or patient behavior, CurametRx enables healthcare marketers to refine tactics based on true Rx analysis and real engagement journey data.

About the iKyp webkey

Our patented iKyp webkey bridges physical and digital media in a dynamic and measurable way. Combined with our customizable iKyp formats, information is easily understood offline while our patented technology can seamlessly connect audiences to e-detailing, adherence, discount programs, and more.

Unlike other auto launch technologies, the iKyp webkey delivers a unique code that can guide audiences through personalized and progressive online experiences that enable brands to view closed-loop metrics across channels.




Kyp's new software application can provide the pharmaceutical industry unparalleled ROI insights to their marketing campaigns

For more information visit us at www.kyp.com/healthcare

Category:

Education

Tags:

• kyp
• ikyp
• webkey
• healthcare
• pharma
• analytics
• Rx data
• marketing
• web key