Transparency in your business is key

Transparency is the best policy for a services business.

Current and potential customers can feel comfortable that your organization is hiding nothing. If you are providing services and/or software as a service (SaaS), transparency will speed up the timeline of trust. Today and even more so tomorrow trust will be critical to success.
Your ability to innovate is directly related to you attracting and retaining the very best people. Brands like Google and Cisco will always get top resumes. The way the rest of us do is by showing those leading job speakers what is really going on under the hood. Anyone that can help you get to the next level will do their homework. The more videos, blogs, and twitterers (etc.) they can find the better. If you are doing cool stuff they will be able to figure it out and they will apply for your positions.
You ability to maximize relationships with partners, vendors, and investors, whether current or potential will substantially increase by showing them what is truly going on inside.
I would even argue that having your competition see this transparency is also to your benefit. You might find that by being so open with what you are doing your competitors are more comfortable in working with you. You both probably have something that you are better at than the other. Figure out how to leverage each others strengths so that you can both grow.
Save everyone time, including yourself, and operate your business by taking off all your clothes.

Category:

People & Blogs

Tags:

• ed
• scanlan
• edmund
• total
• attorneys
• twitter
• blogs
• vimeo
• youtube
• google
• Transparency
• services
• SaaS
• softw