Roca. Roca Barcelona Gallery. "Products"

To present the new Roca products we create an atmosphere. A new approach to the brand based in different pieces:
A videowall made up of a series of 70 screens surrounding the product exhibition space. The images show products as audiovisual pieces, it aims to highlight the aesthetic potential of their design.
An interactive catalogue. An installation with a touch-less surface enabling innovative, responsive and reliable content reference.
12 large Interactive tables explain the key aspects of the brand quickly and intuitively, turning a simple consultation into an all-new experience.

- Media Innovation -- Gold -- Premios Eficacia 2010 (Spanish Efi)
- Design -- Short List -- "Products" -- CANNES 2010.
- Design -- Silver -- PIAF AWARDS 2010 (Prague)
- Audiovisuals -- Bronze -- FIAP 2010.
- And other local Spanish festivals awards and metions.

Category:

Film & Animation

Tags:

• Tiempo BBDO Barcelona
• Roca
• Roca Barcelona Gallery
• Bathroom
• Products