VW Golf Story (CASE MOVIE)

BE PART OF THE GOLF STORY
How do you re-launch desire for an end of lifecycle car that has been so popular that people don't notice it anymore?

The fact that there are so many Golfs around was turned into a starting point for a game of Golf spotting and making people aware of the legend the Golf actually is. The campaign was built around a mobile game that stimulated people to rediscover the Golf's heritage by taking pictures of it. The more pictures you took, the more points you collected. Vintage or special models earned you more points and badges.

The campaign was kicked off by a radio, tv, press, billboard and internet campaign reviving people's memories . The game encouraged people to share their pictures and earned badges within their network on Facebook and Twitter. The clever use of print media as not only a means to revive the brand but as an integral part of the game play makes traditional media very relevant.

Category:

Autos & Vehicles

Tags:

• VW
• Golf
• Story
• movie
• case
• ddb
• tribal
• brussels
• belgium
• volkswagen