AdWords Ad Writing: Advanced Questions

http://askhowie.com AdWords ads are usually about features and benefits; the details of what the searcher wants to accomplish. A more advanced strategy involves asking two questions about the feeling state of the searcher:

What feeling do they want to get rid of?
What feeling do they want to have at the end of the search?

Now your AdWords campaigns and landing pages become roadmaps for transforming one feeling state into a more desired one.

Category:

Education

Tags:

• adwords
• ppc ads
• advanced ad writing
• google adwords