User-centred design

"Here's how I placed user-centred design at the heart of my business" - Argos is a general-goods retailer founded in 1973. It has over 700 stores throughout the UK and Republic of Ireland, and primarily displays goods in a catalogue, which is released twice each year.

Sunita Yeomans is the Design Manager at Argos. Here, she talks about how Argos use customer research and user-centred design in their business, and how it has changed the way the business works.

View an accessible version of this video or read the transcript at http://www.businesslink.gov.uk/usercentreddesign.

Category:

Nonprofits & Activism

Tags:

• Business Link
• businesslink
• businesslink.gov
• user centred design
• user-centred
• design
• designing for users
• customer centred design
• design for customers
• product design
• customer focussed design
• customer-focussed
• Argos