FiGht CluB - A public Service message by Edward Norton

Marketing executives at 20th Century Fox faced difficulties in marketing Fight Club and at one point considered marketing it as an art film. They considered that the film was primarily geared toward male audiences because of its violence and believed that not even Brad Pitt would attract female filmgoers. Research testing showed that the film appealed to teenagers. Fincher refused to let the posters and trailers focus on Pitt and encouraged the studio to hire the advertising firm Wieden+Kennedy to devise a marketing plan. The firm proposed a bar of pink soap with the title "Fight Club" embossed on it as the film's main marketing image; the proposal was considered "a bad joke" by Fox executives. Fincher also released two early trailers in the form of fake public service announcements presented by Pitt and Norton; the studio did not think the trailers marketed the film appropriately. Instead, the studio financed a $20 million large-scale campaign to provide a press junket, posters, billboards, and trailers for TV that highlighted the film's fight scenes. The studio advertised Fight Club on cable during World Wrestling Federation broadcasts, which Fincher protested, believing that the placement created the wrong context for the film.[42] Linson believed that the "ill-conceived one-dimensional" marketing by marketing executive Robert Harper largely contributed to Fight Club's lukewarm box office performance in the United States.

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[Skeif13]

Aw crap. He told me he had the right, and I believed him. I BELIEVED HIM!

[TheRabbit223]

HA!!!!! they should play this for the folks over at the tsa..... " AND REMEMBER: NO ONE HAS THE RIGHT TO TOUCH YOU IN YOUR BATHING SUIT AREA..."

[deadwood753100]

If i had to say that last line, i couldnt do it with Edward Norton's stone cold poker face. :)

[TKA001]

I wish these were shown as actual PSAs in theaters today.

[OMFGITSROHIT]

Fuckin hilarious!

[buttersyrupnpancakes]

fox sux. what do money junkies know about art? Fincher is an artist, he knows what to do. i found out about Fight Club from the poster with the soap bar, pitt and norton smiling with bloody faces. i thought this'll be the best movie in the world. just based on the fact ed norton was in it and the poster looked insanely fun. what the soap did was give it an extra dimension of intrigue. i didn't watch the trailers until after i saw the movie. it IS the best movie ever. i'm female. suck it fox! :P

[Jvizzlezz]

@TheRabbit223 And then I'll make a reference to a YTP source.

WHAT DO YOU DO? FIRST, YOU SAY NO. THEN, YOU GET OUTTA THERE!

[antgolub]

pagers lol

[XSoulStormX]

LOL