Michelle Ehlert at dunnhumby

Michele Ehlert describes her IMC Summer Residency working with dunnhumby USA, a leading edge consultancy specializing in understanding customers and increasing their value. Michelle worked on dunnhumby's Communications and Media Client Service team, for dunnhumby's principal client, Kroger. She worked with creative, strategy/analysis and primary research teams to design and execute primary qualitative research that assessed customer engagement with Kroger's direct mail campaigns. Concurrently, she led an initiative to identify secondary research in support of customer coupon behavioral trends. Michelle wrote a comprehensive report on insights gathered, key learnings and recommendations from focus groups across four major U.S. cities. She presented these findings to dunnhumby's CEO, senior management and cross-functional teams, as well as to Kroger vice presidents.

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People & Blogs

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• Northwestern_IMC
• Medill_IMC
• IMC_Residency

[BOZ11]

So well versed in the meaningless language of business. Surprised I didn't hear the words "synergy" or "strategic". By the way, marketing and advertising is an industry devoted to manufacturing needs/wants. Convincing people of some material inadequacy that they wouldn't have felt were it not for marketeers. It's manipulation and as Orwell said "legalised lying". Cunts

[LisaundKimbel]

tahts not my frind my frinds name is michelle ehlert too!