Afilias: You've got back up of your data and your web services. Do you have a back up of your DNS?

David Spark here, reporting for ad:tech at ad:tech NY 2009.

I spoke with John Kane, VP, Corporate Services for Afilias, a domain name service (DNS) management service. We talked about the unfortunate ignorance most people have about DNS and DNS management. DNS is the Internets addressing system. If youve got a website, youve got a DNS. But what you dont have is multiple points of redundancy like you may have at other points of your business and data center. Kane talked about the need for DNS management so you can avoid having a single point of failure for your entire online business.

Afilias is a sponsor of ad:tech and this video.

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• ad:tech
• adtech
• advertising
• marketing
• ad-tech
• afilias
• dns